21 April 2025
In the world of digital advertising, where billions shift hands daily, a new breed of performance marketers is quietly shaping the rules from the shadows. In this rare and unfiltered conversation, Stan Sadokov — co-founder of Multilogin and a recognized expert in online anonymity and anti-detection tools — sits down with Blagoy Nikushev, the founder of Zmatic, a company providing the underground infrastructure behind many of today’s most aggressive Meta ad campaigns.
What follows is a deep dive into the murky waters of blackhat media buying cloaking methods that slip past automated checks, ad account empires built on aged profiles, and playbooks passed around like trade secrets. These aren’t fringe tactics — they represent a booming underground industry that thrives within the very platforms it’s meant to exploit.
Zmatic, once a marketing agency, has transformed into a full-scale supplier of ad infrastructure — renting aged Facebook agency accounts, farming verified accounts, and building in-house tools to mimic legitimate advertiser behavior.
Black hat advertisement is no longer about hackers operating from a basement, this is corporate-level blackhat media. Perhaps most surprising is just how publicly these methods are shared. Entire communities across YouTube, Telegram, and underground forums openly discuss how to bypass restrictions, scale campaigns, and print money without consequence. Blagoy himself has appeared in webinars that walk attendees through the process — from getting access to ad accounts, to implementing cloaking and split testing creatives that will never be seen by reviewers.
And while the official narrative suggests that platforms like Meta are working to clean up ad space, the reality on the ground tells a different story. Enforcement is inconsistent, easily bypassed with technical know-how, and often focused on symptoms rather than root systems.
Blagoy explains that in US and many European countries, accounts easily get blocked while in “third-world countries” like Philippines, Vietnam or Latin America, they are less likely to get blocked due to more generous moderation rules and “you can get away” with a lot more.
Meta continues to profit from the ad spend — regardless of whether it’s coming from recognized media outlet or a blackhat affiliate funneling traffic through burner domains. The incentive to truly crack down on these networks is weak. Publicly, the platforms must show effort. Privately, they benefit from the very chaos they claim to fight.
As the conversation wraps, one thing becomes clear: this market place is sustained by profit and plausible deniability on all sides.
We have selected eight snippets from the half an hour long interview of Blagoy Nikushev (Zmantic) by Stan Sadokov (Multilogin) that capture the essence of their conversation.
Qurium reached out to Meta for comment regarding the video and Zmatic’s statements, but has not received a response at the time of publication.